Therefore, it is recommended that relatively low cost penetration strategy that ties customers to products through a dialogue approach be implemented to improve market share of MCN. The study also indicates that loyalty programs, free preview and discount pricing strategy have a significant influence in attracting competitors’ customers. The findings suggest that penetration strategy which has the highest pay off with the lowest risk be adopted to improve market share of MCN. In accordance with the purpose of the study, deterministic decision making matrix model which enables to choose the most appropriate option out of the alternatives by using numeric criteria, was used. Data obtained were analysed by the use of Frequency Distribution Analytical method and Charts. Simple Random Sampling Technique was employed in the selection of the sample size. The sample size for the study was 83 respondents who were top management staff, middle management staff and lower management staff at MCN. NSIT Delhi Info, Connectivity, Ranking, Courses Offered, Cutoff, Fee Structure & Placements 2022. Descriptive Survey method of research was used and primary data were obtained by the use of a structured questionnaire, interviews were conducted and observations were made. The Internal-External (IE) Matrix 188 & The Grand Strategy. This study examined market penetration strategy as a growth strategy for improving market share of MCN. Matrix 181 & The Boston Consulting Group (BCG) Matrix 185 &.
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